Qualitative research acumen as a core resource for understanding businesss markets

von Lambe, C. Jay
Veröffentlicht in Always Ahead im Marketing (2015)

A time-dependent framework on developing perceptions of relational norms: the role of emotion and uncertainty reduction factors

von Poppo, Laura
Veröffentlicht in Strategic alliances (2006)

Strategic alliances : promise, perils, and a roadmap to success

von Lambe, C. Jay
Veröffentlicht in Strategic management in the 21st century ; Vol. 2: Corporate strategy (2013)

Extending views of rewards and salesperson outcomes : exploration of the moderating role of task programmability

von Lambe, C. Jay
Veröffentlicht in Delivering value in turbulent times (2012)

Firm boundaries and transaction costs : the complementary role of capabilities

von Gulbrandsen, Boge
Veröffentlicht in Journal of business research (2017)

Self-managing selling teams and team performance : the complementary roles of empowerment and control

von Lambe, C. Jay
Veröffentlicht in Industrial marketing management (2009)

Linking market orientation capabilities to organizational performance : a research framework and empirical test

von Sandvik, Kåre
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

Alliance-based new product development success: the role of formalization in exploration and exploitation contexts

Veröffentlicht in Journal of business-to-business marketing (2009)