Customer-supplier relationships in B2B : an interaction perspective on actors in business networks

von La Rocca, Antonella
Veröffentlicht 2020

From service experiences to augmented service journeys : digital technology and networks in consumer services

von Mandelli, Andreina
Veröffentlicht in Managing consumer services (2014)

Value in strategic account management

von La Rocca, Antonella
Veröffentlicht in Woodburn, Diana Handbook of strategic account management (2014)

Relating in business networks : innovation in practice

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2014)

Value creation and organisational practices at firm boundaries

von La Rocca, Antonella
Veröffentlicht in Management decision (2014)

Interpersonal andinter-organizational trust in high-involvement customer-supplier relationships : antecedents, consequences, and moderators

von Akrout, Houcine
Veröffentlicht in New insights on trust in business-to-business relationships (2019)

Mobilizing suppliers when starting up a new business venture

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2021)

Gender gap and labour market participation : a composite indicator for the ranking of European countries

von Castellano, Rosalia
Veröffentlicht in International journal of manpower (2014)

Netnography approach as a tool for marketing research : the case of Dash-P&G/TTV

von La Rocca, Antonella
Veröffentlicht in Management decision (2014)

Good for science, but which implications for business? : an analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012

von Baraldi, Enrico
Veröffentlicht in The journal of business & industrial marketing (2014)

Service guarantees as a base for positioning in B2B

von McColl, Rod
Veröffentlicht in Industrial marketing management (2019)

Decisions when interacting in customer-supplier relationships

von Guercini, Simone
Veröffentlicht in Industrial marketing management (2022)

Measuring customer attractiveness

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2012)

Learning satisfaction in marketing simulation games : antecedents and influencers

von Caruana, Albert
Veröffentlicht in Journal of marketing education (2016)

Controversies in healthcare innovation : service, technology and organization

Veröffentlicht 2018

Making innovations work locally : the role of creativity

von La Rocca, Antonella
Veröffentlicht in Capitalizing on creativity at work (2016)

Initial relationship development in new business ventures

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2013)

Practice theory and the study of interaction in business relationships : some methodological implications

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2017)

The role of supplier relationships in the development of new business ventures

von La Rocca, Antonella
Veröffentlicht in Industrial marketing management (2019)

Interaction behaviors in business relationships and heuristics : issues for management and research agenda

Veröffentlicht in Industrial marketing management (2014)