Exploring the impact of cultural value orientations on market mavenism and opinion leadership

von Zhang, Jie
Veröffentlicht in Journal of promotion management (2013)

The construction of gender and creativity in advertising creative departments

von Windels, Kasey
Veröffentlicht in Gender in management (2012)

Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication

von Zhang, Jie
Veröffentlicht in Journal of internet commerce (2012)

Testing the concepts of market mavensim and opinion leadership in China

von Zhang, Jie
Veröffentlicht in American journal of business (2015)

Exploring the impact of self-interests on market mavenism and e-mavenism : a Chinese story

von Zhang, Jie
Veröffentlicht in Journal of internet commerce (2014)

Korean advertising practitioners' perspectives on celebrity endorsement

von Um, Nam-Hyun
Veröffentlicht in Journal of promotion management (2015)

The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal

von Lee, Byung-Kwan
Veröffentlicht in Journal of business research (2016)

Calling it out : the impact of national identity on consumer response to ads with a patriotic theme

von Yoo, Jinnie Jinyoung
Veröffentlicht in Journal of advertising (-2016)

Understanding the role of culture in advertising

von Lee, Wei-Na
Veröffentlicht in Handbook of research on international advertising (2012)

Overcoming consumer skepticism in cause-related marketing : the effects of corporate social responsibility and donation size claim objectivity

von Kim, Yeo Jung
Veröffentlicht in Journal of promotion management (2009)

How advertising works within a cultural context : theories and framework informing the process

von La Ferle, Carrie
Veröffentlicht in Advertising theory (2012)

Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge

von Lee, Jin Kyun
Veröffentlicht in Journal of international consumer marketing (2009)

Consumer response to ads in social network sites : an exploration into the role of ad location and path

von Bang, Hye Jin
Veröffentlicht in Journal of current issues and research in advertising (2016)

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective

von Lee, Byung-kwan
Veröffentlicht in Psychology & marketing (2011)

Direct and indirect use of country of origin cues for hybrid and non-hybrid products

von Yun, TaiWoong
Veröffentlicht in New directions in international advertising research (2002)

Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials

von Ball, Jennifer Gerard
Veröffentlicht in Journal of current issues and research in advertising (2014)

Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

von Kim, Yoojung
Veröffentlicht in Journal of business research (2013)

Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities

von Ball, Jennifer Gerard
Veröffentlicht in Health marketing quarterly (2009)

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

von Lee, Jin Kyun
Veröffentlicht in Journal of business research (2013)

0026 Analysis on the Evolutionary Stability of Enterprises Implementing Supply Chain Responsibility

von WANG, Zhen-zhen
Veröffentlicht in 2010 International Conference on Management Science & Engineering (ICMSE) 17th annual conference proceedings ; 1 (2010)