Do store image and price perception matter to store brand equity?

von Calvo Porral, Cristina
Veröffentlicht in Journal of food products marketing (2015)

Private label brands : major perspective of two customer-based brand equity models

von Calvo-Porral, Cristina
Veröffentlicht in The international review of retail, distribution and consumer research (2014)

Profiling shopping mall customers during hard times

von Calvo-Porral, Cristina
Veröffentlicht in Journal of retailing and consumer services (2019)

An analysis of the risk-return relationship in the Spanish capital market using a structural equation model

von Iglesias Antelo, Susana
Veröffentlicht in Applied economics letters (2010)

Evaluating the dimensions of the environment management in the hospitality sector : the case of the Spanish province of Huelva

von Vargas Sánchez, Alfonso
Veröffentlicht in International journal of business environment (2008)

Determinants of store brands' success : a cross-store format comparative analysis

von Calvo-Porral, Cristina
Veröffentlicht in International journal of retail & distribution management (2014)

Store brands' purchase intention : examining the role of perceived quality

von Calvo-Porral, Cristina
Veröffentlicht in European research on management and business economics (-2017)

From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers

von Calvo-Porral, Cristina
Veröffentlicht in Journal of retailing and consumer services (2018)

The moderator effect of communication in marketing channels of distribution : the case of car's industry in Canada

von Lévy Mangin, Jean-Pierre
Veröffentlicht in International advances in economic research (2008)

Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market

von Porral, Cristina Calvo
Veröffentlicht in Journal of international food & agribusiness marketing (2013)

Testing the application of the technology acceptance model in the French Quebecer banking environment

von Lévy Mangin, Jean-Pierre
Veröffentlicht in International advances in economic research (2011)

Perceived quality in higher education : an empirical study

von Calvo-Porral, Cristina
Veröffentlicht in Marketing intelligence & planning (2013)

Effective multicultural project management : the role of human interdependence

Veröffentlicht in International journal of managing projects in business (2014)

Is the economic crisis changing marketing strategies? : evidence from the food industry

von Calvo-Porral, Cristina
Veröffentlicht in Journal of global marketing (2016)

The effects of authentic leadership on turnover intention

von Azanza, Garazi
Veröffentlicht in Leadership & organization development journal (2015)

Does product involvement influence how emotions drive satisfaction? : an approach through the theory of hedonic asymmetry

von Calvo-Porral, Cristina
Veröffentlicht in European research on management and business economics (2018)

The influence of transformational leadership and organizational identification on intrapreneurship

Veröffentlicht in International entrepreneurship and management journal (2014)

Modeling distribution channel dynamics of North American cars in the Spanish automobile industry

von Lévi Mangin, Jean-Pierre
Veröffentlicht in International advances in economic research (2009)

The Spanish tomato export sector of the Almeria region : an econometric approach

von Pablo Valenciano, Jaime de
Veröffentlicht in International advances in economic research (2008)

What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context = ¿Qué es importante en el valor de las marcas del distribuidor? : una aproxima...

von Calvo-Porral, Cristina
Veröffentlicht in Investigaciones europeas de Dirección y Economía de la Empresa (2013)