Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model

von Kwon, JaeHwan
Veröffentlicht in Journal of advertising (-2016)

Does a creative designer necessarily translate into the creative design of a product? : exploring factors facilitating the creativity of a new product

von Kwon, JaeHwan
Veröffentlicht in Creativity and innovation management (2015)

An Empirical Study on the Economic Factors Affecting on the Export of Defense Industry Using Hofstede’s Culture Dimension Theory

von Kim, Taeyeon
Veröffentlicht in ACIS International Summer Virtual Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (23. : 2022 : Online) Software engineering, artificial intelligence, networking and parallel/distributed computing (2023)

The impact of individual differences in weather sensitivity on weather-related purchase intentions

von Moon, Sangkil
Veröffentlicht in International journal of market research (2018)