Does 3D make sense for Hollywood? : the economic implications of adding a third dimension to hedonic media products

von Kupfer, Ann-Kristin
Veröffentlicht in The journal of media economics (2015)

Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands

von Hansen, Nele
Veröffentlicht in International journal of research in marketing (2018)

The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model

von Kupfer, Ann-Kristin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes

Veröffentlicht in Journal of cultural economics (2015)

Pre-release consumer buzz

von Houston, Mark B.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

The role of the partner brand’s social media power in brand alliances

von Kupfer, Ann-Kristin
Veröffentlicht in Journal of marketing (2018)