Speditionelle Logistikdienstleistungen aus Sicht der Principal-Agent-Theorie

von Kunkel, Thilo
Veröffentlicht 1998

The influence of non-transactional fan engagement on merchandise consumption

von Huettermann, Marcel
Veröffentlicht in Sport marketing quarterly (2022)

Sport brands : brand relationships and consumer behavior

von Kunkel, Thilo
Veröffentlicht in Sport marketing quarterly (2020)

Speditionelle Logistikdienstleistungen aus Sicht der Principal-Agent-Theorie

von Kunkel, Thilo
Veröffentlicht 1998

Authenticity negotiation : how elite athletes (re)present themselves as personal brands

von Bredikhina, Nataliya
Veröffentlicht in Journal of sport management (2023)

Athlete interrupted : exploration of athletes' personal brand management in times of crisis

von Bredikhina, Nataliya
Veröffentlicht in Sport marketing quarterly (2022)

New brands : contextual differences and development of brand associations over time

von Daniels, Jason
Veröffentlicht in Journal of sport management (2019)

The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior

von Kunkel, Thilo
Veröffentlicht in Sport marketing quarterly (2022)

Challenges to sport development and sport participation from sport mangagers' perspectives

von Sotiriadou, Popi
Veröffentlicht in International journal of sport management and marketing (2018)

The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"

von Koenigstorfer, Joerg
Veröffentlicht in European Sport management quarterly (2010)

Consumers' perceived value of sport team games : a multidimensional approach

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2017)

Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2013)

Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective

von Kennedy, Heather
Veröffentlicht in Sport marketing quarterly (2021)

Developing a conceptual understanding of consumer-based league brand associations

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2014)

The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2017)

Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams

von Doyle, Jason P.
Veröffentlicht in International journal of sports marketing & sponsorship (2013)

Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League

von Kunkel, Thilo
Veröffentlicht in Sport management review (2014)

Large-scale sport events and resident well-being : examining PERMA and the Gold Coast 2018 Commonwealth Games

von Doyle, Jason
Veröffentlicht in Journal of sport management (2021)

The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts

von Cocco, Adam R.
Veröffentlicht in Journal of sport management (2023)

The role of self-brand connection on the relationship between athlete brand image and fan outcomes

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2020)