Salesperson's preferences toward sales quota bonus plan : a study of Indian pharmaceutical industry

von Kumra, Rajeev
Veröffentlicht in Indian Institute of Management Calcutta Decision (2008)

Consumer behaviour : an applied orientation in Indian context

von Kumra, Rajeev
Veröffentlicht 2008

An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India

von Kumra, Rajeev
Veröffentlicht in International journal of business and emerging markets (2014)

Lifestyle segmentation of e-mavens

von Kumra, Rajeev
Veröffentlicht in Metamorphosis (2013)

Base of the pyramid producers' constraints : an integrated review and research agenda

von Kumar, Avinash
Veröffentlicht in Journal of business research (2022)

Determinants of consumer acceptance of m-commerce

von Malik, Anjali
Veröffentlicht in South Asian journal of management (2013)

Factors affecting behavioral intention to adopt 3G mobile value-added services in India

von Kumra, Rajeev
Veröffentlicht in International journal of electronic business (2014)

Gaming dependency among Indianadolecents : a phenomenological study

von Malik, Anjali
Veröffentlicht in International journal of Indian culture and business management (2016)

Open book practices in buyer-supplier relationships in India

von Kumra, Rajeev
Veröffentlicht in The journal of business & industrial marketing (2012)

Unraveling religious advertisements' effectiveness in a multi-religious society

von Kumra, Rajeev
Veröffentlicht in Journal of Indian business research (2016)

A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country

von Parthasarathy, Madhavan
Veröffentlicht in Journal of Indian business research (2010)