Important factors in effective advertising expenditures

von Kuehn, Alfred A.
Veröffentlicht in American Marketing Association Proceedings of the ... National Conference of the American Marketing Association (1961)

How advertising performance depends on other marketing factors

von Kuehn, Alfred A.
Veröffentlicht in Barban, Arnold M. Readings in advertising and promotion strategy (1968)

Models for the budgeting of advertising

von Kuehn, Alfred A.
Veröffentlicht in Models, measurement and marketing (1965)

Simulation of consumer behavior

von Kuehn, Alfred A.
Veröffentlicht in American Statistical Association. Business and Economic Statistics Section Proceedings of the Business and Economic Statistics Section / American Statistical Association (1965)

Models for the evaluation, planning and budgeting of advertising : Planning investment and marketing ; session report

von Kuehn, Alfred A.
Veröffentlicht in Operational research quarterly (1970)

Logistics of physical facilities in distribution

von Kuehn, Alfred A.
Veröffentlicht in Readings in business logistics (1969)

Measurement of consumer dynamics in new product evaluations and market tests

von Kuehn, Alfred A.
Veröffentlicht in Insights into consumer behavior (1968)

Consumer brand choice : a learnings process?

von Kuehn, Alfred A.
Veröffentlicht in Marketing classics (1969)

Consumer brand choice as a learning process

von Kuehn, Alfred A.
Veröffentlicht in Journal of advertising research (1962)

Demonstration of a relationship between psychological factors and brand choice

von Kuehn, Alfred A.
Veröffentlicht in The journal of business (1963)

Heuristic programming : a useful technique for marketing

von Kuehn, Alfred A.
Veröffentlicht in Marketing models (1964)

How advertising performance depends on other marketing factors

von Kuehn, Alfred A.
Veröffentlicht in Marketing models (1964)

Mathematical models consumer behavior

von Kuehn, Alfred A.
Veröffentlicht in On knowing the consumer (1966)

How advertising performance depends on other marketing factors

von Kuehn, Alfred A.
Veröffentlicht in Advertising management (1965)

Probabilistic models of consumer buying behavior

von Kuehn, Alfred A.
Veröffentlicht in Journal of marketing (1964)

Stochastic models of brand switching

von Farley, John U.
Veröffentlicht in Science in marketing (1965)

Simulation and operational gaming

von Kuehn, Alfred A.
Veröffentlicht in Marketing and the computer (1965)

The acceleration effect in forecasting industrial shipments

von Kuehn, Alfred A.
Veröffentlicht in Journal of marketing (1963)

Consumer response to promotions

von Kuehn, Alfred A.
Veröffentlicht in Promotional decisions using mathematical models (1967)

A heuristic program for locating warehouses

von Kuehn, Alfred A.
Veröffentlicht in Management science (1963)