Advertising : its role in modern marketing

Veröffentlicht 1994

Tablets and TV advertising : understanding the viewing experience

von McCreery, Stephen
Veröffentlicht in Journal of current issues and research in advertising (2017)

Brand concepts and advertising

von Krugman, Dean M.
Veröffentlicht in Advertising theory (2012)

Viewer as media decision-maker : digital video recorders and household media consumption

von Smith, Sarah M.
Veröffentlicht in International journal of advertising (2009)

The role of consumers in the public policy process

von Ferrell, O. C.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1978)

The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical

von McNiven, Michael D.
Veröffentlicht in Journal of advertising research (2012)

Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis

Veröffentlicht in Health marketing quarterly (2012)