Innovativeness and new product success: insights from the cumulative evidence

von Szymanski, David M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Unraveling consumer suspense : the role of hope, fear, and probability fluctuations

von Moulard, Julie Guidry
Veröffentlicht in Journal of business research (2012)

Segmenting social media users based on ongoing brand activities to track consumer behavior change

von Choi, Youngtae
Veröffentlicht in AI impacts in digital consumer behavior (2024)