International diffusion of new products

von Krishnan, Trichy V.
Veröffentlicht in The SAGE handbook of international marketing (2009)

To push for stardom or not : a rookie’s dilemma in the Tamil movie industry

von Krishnan, Trichy V.
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2010)

The multiple roles of interpersonal communication in new product growth

von Krishnan, Trichy V.
Veröffentlicht in International journal of research in marketing (2012)

Peak sales time prediction in new product sales : can a product manager rely on it?

von Krishnan, Trichy V.
Veröffentlicht in Journal of business research (2023)

Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process

von Krishnan, Trichy V.
Veröffentlicht in International journal of forecasting (2011)

Customer loyalty programs : are they profitable?

von Singh, Siddharth S.
Veröffentlicht in Management science (2008)

To retain? To upgrade? : the effects of direct mail on regular donation behavior

von Thomas, Suman Ann
Veröffentlicht in International journal of research in marketing (2015)