The relative impact of marketing, research-and-development, and operations capabilities on firm performance

von Krasnikow, Alexander
Veröffentlicht in Journal of marketing (2008)

Investing in buyer-seller relationships in transitional markets : a market-based assets perspective

von Hewett, Kelly
Veröffentlicht in Journal of international marketing (2016)

Evaluating the financial impact of branding using trademarks : a framework and empirical evidence

von Krasnikov, Alexander
Veröffentlicht in Journal of marketing (2009)

The effect of price regulation on innovation in the pharmaceutical industry

von Troyer, Jennifer L.
Veröffentlicht in The journal of applied business research (2002)

The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry

von Krasnikov, Alexander
Veröffentlicht in Journal of marketing (2009)

Protecting positioning innovations : the emergence of non-traditional trademark registrations

von Mishra, Saurabh
Veröffentlicht in Marketing letters (2018)

The impact of home market institutional conditions on market entry strategies of firms from emerging markets

von Hewett, Kelly
Veröffentlicht in Business practices, growth and economic policy in emerging markets (2020)

Optimal (in the Sense of the Minimum of the Polyhedral Norm) Matrix Correction of Inconsistent Systems of Linear Algebraic Equations and Improper Linear Programming Problems in Int...

von Erokhin, Vladimir
Veröffentlicht in MOTOR (20. : 2021 : Irkutsk) Mathematical Optimization Theory and Operations Research (2021)