Investing in buyer-seller relationships in transitional markets : a market-based assets perspective

von Hewett, Kelly
Veröffentlicht in Journal of international marketing (2016)

The effect of price regulation on innovation in the pharmaceutical industry

von Troyer, Jennifer L.
Veröffentlicht in The journal of applied business research (2002)

Protecting positioning innovations : the emergence of non-traditional trademark registrations

von Mishra, Saurabh
Veröffentlicht in Marketing letters (2018)

The impact of home market institutional conditions on market entry strategies of firms from emerging markets

von Hewett, Kelly
Veröffentlicht in Business practices, growth and economic policy in emerging markets (2020)