Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach

von Krapfel, Robert E.
Veröffentlicht 1980

An extended interpersonal influence model of organizational buyer behavior

von Krapfel, Robert E.
Veröffentlicht in Journal of business research (1982)

Switching costs in key account relationships

von Sengupta, Sanjit
Veröffentlicht in Woodburn, Diana Handbook of strategic account management (2014)