Culture's impact on the importance of fairness in interorganizational relationships

von Lund, Donald J.
Veröffentlicht in Journal of international marketing (2013)

Resource-based theory in marketing

von Kozlenkova, Irina V.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Structural marketing : using organizational structure to achieve marketing objectives

von Lee, Ju-Yeon
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Online relationship marketing

von Steinhoff, Lena
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

On the role of the RBV in marketing

von Wernerfelt, Birger
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

An outside-in approach to resource-based theories

von Day, George S.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Online relationship formation

von Kozlenkova, Irina V.
Veröffentlicht in Journal of marketing (2017)

How marketing scholars might help address issues in resource-based theory

von Barney, Jay B.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

The role of marketing channels in supply chain management

von Kozlenkova, Irina V.
Veröffentlicht in Journal of retailing (2015)