Marketing of digital products

von Koukova, Nevena T.
Veröffentlicht 2005

Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices

von Hamilton, Rebecca W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

The effect of shipping fee structure on consumers' online evaluations and choice

von Koukova, Nevena T.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Multiformat digital products : how design attributes interact with usage situations to determine choice

von Koukova, Nevena T.
Veröffentlicht in Journal of marketing research (2012)

How suspicion mitigates the effect of influence tactics

von Ota, Shweta S.
Veröffentlicht in Organizational behavior and human decision processes (2010)

Testing the Steve Jobs hypothesis in a B2B context : will a portfolio of hierarchically related technology products improve customer outcomes?

Veröffentlicht in Journal of service research (2013)

Bundling and unbundling of electronic content

von Koukova, Nevena T.
Veröffentlicht in E-commerce and the digital economy (2006)

Product form bundling : implications for marketing digital products

von Koukova, Nevena T.
Veröffentlicht in Journal of retailing (2008)

Coping with time pressure and knowledge sharing in buyer-supplier relationships

von Thomas, Rodney W.
Veröffentlicht in The journal of supply chain management (2011)

"If you loved our product" : do conditional review requests harm retailer loyalty?

von Koukova, Nevena T.
Veröffentlicht in Journal of retailing (2023)

Role of nonprice variables in intertier competition

Veröffentlicht in Journal of marketing theory and practice (2009)

Walking in my shoes : how expectations of role reversal in future negotiations affect present behaviors

von Bagchi, Rajesh
Veröffentlicht in Journal of marketing research (2016)