Core service versus relational benefits : what matters most?

von Dimitriadis, Sergios
Veröffentlicht in The service industries journal (2014)

Adoption of technologically based innovations : the neglected role of bounded rationality

von Gounaris, Spiros
Veröffentlicht in The journal of product innovation management (2012)

Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!

von Theodorakis, Ioannis G.
Veröffentlicht in Breaking new ground in theory and practice (2011)

Examining relational benefits and costs in an online non-transactional context

von Tsimonis, Georgios
Veröffentlicht in International journal of internet marketing and advertising (2018)

Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption

von Gounaris, Spiros P.
Veröffentlicht in Journal of financial services marketing (2008)

A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness

von Chatzipanagiotou, Kalliopi C.
Veröffentlicht in European journal of marketing (2010)

Person-place congruency in the internet banking context

von Gounaris, Spiros
Veröffentlicht in Journal of business research (2010)

Functional vs relational benefits : what matters most in affinity marketing?

von Koritos, Christos
Veröffentlicht in The journal of services marketing (2014)

Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric

von Theodorakis, Ioannis G.
Veröffentlicht in Journal of advertising (2015)

Hospitality servicescape effects on customer-employee interactions : a multilevel study

von Kaminakis, Kostas
Veröffentlicht in Tourism management (2019)

Pilgrimages: the "promised land" for travel agents?

Veröffentlicht in International journal of contemporary hospitality management (2010)

Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style

von Boukis, Achilleas
Veröffentlicht in Tourism management (2020)

A meta-analysis of the effects of music in tourism and hospitality settings

von Trompeta, Maria-Angeliki
Veröffentlicht in Journal of business research (2022)

Containing cause-related marketing skepticism : a comparison across donation frame types

von Vlachos, Pavlos A.
Veröffentlicht in Corporate reputation review (2016)