Editorial: current issues and challenges in B2B marketing

von Kooli, Kaouther
Veröffentlicht in Journal of customer behaviour (2016)

Changing dynamics in business marketing

Veröffentlicht 2016

Business implications in the subcontracting alliance life cycle : case examples from the Tunisian clothing and textile industries

von Kooli, Kaouther
Veröffentlicht in The journal of business & industrial marketing (2010)

Exploring CRM and SRM user satisfaction in B2B relationship management

von Kooli, Kaouther
Veröffentlicht in Journal of customer behaviour (2016)

Businesses and mobile social media capability

von Bolat, Elvira
Veröffentlicht in The journal of business & industrial marketing (2016)

Online trust antecedents and their consequences on purchase intention : an integrative approach

von Mansour, Kaouther Ben
Veröffentlicht in Journal of customer behaviour (2014)

Determinats of online trust and their impact on online purchase intention

von Kooli, Kaouther
Veröffentlicht in International journal of technology marketing (2014)

Value co-creation behaviour : antecedents and consequences

von Alqayed, Yousef
Veröffentlicht in Building corporate identity, image and reputation in the digital era (2022)

Better together? : a hospitality case for umbrella branding

von Kooli, Kaouther
Veröffentlicht in The journal of business & industrial marketing (2016)

Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach

von Alqayed, Yosef
Veröffentlicht in International journal of hospitality management (2022)

Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory

von Alqayed, Yousef
Veröffentlicht in Sustainable branding (2021)