Croatian-based brand equity for Slovenia as a tourism destination

von Konečnik, Maja
Veröffentlicht in Economic and business review for Central and South-Eastern Europe (2006)

Sovenia as a tourism destination : differences in image evaluations perceived by tourism representatives from closer and more distant markets

von Konečnik, Maja
Veröffentlicht in Economic and business review for Central and South-Eastern Europe (2005)

The image as a possible source of competitive advantage of the destination : the case of Slovenia

von Konecnik, Maja
Veröffentlicht in Internationale Vereinigung Wissenschaftlicher Tourismusexperten Tourism review of AIEST (2002)

Customer-based brand equity for tourism destination : conceptual model and its empirical verification

von Konečnik, Maja
Veröffentlicht 2005

Tourism destination brand identity : the case of Slovenia

von Konecnik, Maja
Veröffentlicht in The journal of brand management (2008)

Customer-based brand equity for a destination

von Konecnik, Maja
Veröffentlicht in Annals of tourism research (2007)

The resource-based approach to the internationalisation of SMEs : differences in resource bundles between internationalised and non-internationalised companies

von Ruzzier, Mitja
Veröffentlicht in Zagreb international review of economics & business (2006)