The complexity of multi-media effects

von Kolsarici, Ceren
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

The financial advice puzzle : the role of consumer heterogeneity in the advisor choice

von Amaral, Christopher
Veröffentlicht in Journal of retailing and consumer services (2020)

Category- versus brand-level advertising messages in a highly regulated environment

von Kolsarici, Ceren
Veröffentlicht in Journal of marketing research (2010)

Synergistic, antagonistic, and asymmetric media interactions

von Kolsarici, Ceren
Veröffentlicht in Journal of advertising (-2018)

How DTCA influences prescription pharmaceutical markets

von Vakratsas, Demetrios
Veröffentlicht in Innovation and marketing in the pharmaceutical industry (2014)

Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

von Kolsarici, Ceren
Veröffentlicht in Management science (2015)

A dual-market diffusion model for a new prescription pharmaceutical

von Vakratsas, Demetrios
Veröffentlicht in International journal of research in marketing (2008)

Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products

von Bruce, Norris I.
Veröffentlicht in Journal of marketing research (2012)