Generation X vs. Generation Y – a decade of online shopping

von Lissitsa, Sabina
Veröffentlicht in Journal of retailing and consumer services (2016)

Men on a mission, women on a journey : gender differences in consumer information search behavior via SNS : the perceived value perspective

von Kol, Ofrit
Veröffentlicht in Journal of retailing and consumer services (2023)

Consumer values as mediators in social network information search

von Kol, Ofrit
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)