An exploratory investigation of study-abroad online information cues

von Teng, Shasha
Veröffentlicht in Journal of teaching in international business (-2015)

Conceptualising cues in social media

von Teng, Shasha
Veröffentlicht in International journal of internet marketing and advertising (2015)

Measuring service quality in luxury hotels in Malaysia

von Abaeian, Vahideh
Veröffentlicht in Taylor's Business School Taylor's business review (2012)

Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers

von Kok Wei Khong
Veröffentlicht in International journal of sports marketing & sponsorship (2013)

Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour

von Kok Wei Khong
Veröffentlicht in International journal of retail & distribution management (2014)

Conceptualizing persuasive messages using ELM in social media

von Teng, Shasha
Veröffentlicht in Journal of internet commerce (2014)

Persuasive communication : a study of major attitude-behavior theories in a social media context

von Teng, Shasha
Veröffentlicht in Journal of internet commerce (-2015)

Study abroad information in the new media

von Teng, Shasha
Veröffentlicht in Journal of marketing for higher education (2015)

Determinants of negative word-of-mouth communication using social networking sites

von Balaji, M. S.
Veröffentlicht in Information & management (2016)

Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust

Veröffentlicht in The international review of retail, distribution and consumer research (2012)

The mediating effect of mood on in-store behaviour among Muslim shoppers

Veröffentlicht in Journal of Islamic marketing (2014)

Antecedents of green brand equity : an integrated approach

Veröffentlicht in Journal of business ethics (2014)

Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

von Butt, Muhammad Mohsin
Veröffentlicht in Business strategy and the environment (2017)