Signaling new product introductions : a framework explaining the timing of preannouncements

von Kohli, Chiranjeev Singh
Veröffentlicht 1992

The price is right? : guidelines for pricing to enhance profitability

von Kohli, Chiranjeev
Veröffentlicht in Business horizons (2011)

A brand is forever! : a framework for revitalizing declining and dead brands

von Thomas, Sunil
Veröffentlicht in Business horizons (2009)

Can brand image move upwards after sideways? : a strategic approach to brand placements

von Thomas, Sunil
Veröffentlicht in Business horizons (2011)

What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations

von Chen, Steven
Veröffentlicht in Journal of advertising research (2016)

Are you in good hands? : slogan recall ; what really matters

von Kohli, Chiranjeev
Veröffentlicht in Journal of advertising research (2013)

DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation

von Pichler, Shaun
Veröffentlicht in Business horizons (2021)

Will social media kill branding?

von Kohli, Chiranjeev
Veröffentlicht in Business horizons (2015)

A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine

von Chen, Steven
Veröffentlicht in Business horizons (-2017)

Got slogan? Guidelines for creating effective slogans

von Kohli, Chiranjeev
Veröffentlicht in Business horizons (2007)

Online video modules for improvement in student learning

von Lancellotti, Matthew
Veröffentlicht in Journal of education for business (2016)

An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment

von Dass, Mayukh
Veröffentlicht in Journal of advertising research (2023)

Student attitudes towards hybrid business classes : lessons for implementation

von Kohli, Chiranjeev
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2017)

The comparative influence of manufacturer and retailer brands on customers' purchase behavior

von Thaweephan Leingpibul
Veröffentlicht in The journal of product & brand management (2013)

Prozeß der Namensgebung

von Kohli, Chiranjeev
Veröffentlicht in Moderne Markenführung (2001)

The effects of perceived scarcity on consumers' processing of price information

von Suri, Rajneesh
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Why pays the price for loyalty? : the role of self-consciousness

von Long Tolbert, Sylvia
Veröffentlicht in The journal of product & brand management (2014)

A study of the antecedents of slogan liking

Veröffentlicht in Journal of business research (2014)

Who pays high price for loyalty? : the role of self-consciousness

von Long-Tolbert, Sylvia J.
Veröffentlicht in The journal of product & brand management (2012)

Brand equitiy : leveraging brands in international markets

Veröffentlicht in International business in the 21st century ; Vol. 2: Going global: implementing international business operations (2011)