A happy man in a Buick : how Chinese consumers let western brands enter their lives

von Kniazeva, Maria
Veröffentlicht in Handbook of contemporary marketing in China (2011)

Eastern spirituality in the western marketplace

von Kniazeva, Maria
Veröffentlicht in Qualitative market research (2015)

(Un)saving face, or the designer face as a new consumer commodity

von Kniazeva, Maria
Veröffentlicht in Journal of business research (2017)

Food for thought : a study of food consumption in postmodern US culture

von Kniazeva, Maria
Veröffentlicht in Journal of consumer behaviour (2007)

Authenticity in the mirror of consumer memories, or drinking champagne in Russia

von Kniazeva, Maria
Veröffentlicht in Brand management in emerging markets (2014)

Packaging as a vehicle for mythologizing the brand

von Kniazeva, Maria
Veröffentlicht in Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands (2009)

Supermarkets as libraries of postmodern mythology

von Kniazeva, Maria
Veröffentlicht in Journal of business research (2010)

Packaging as a vehicle for mythologizing the brand

von Kniazeva, Maria
Veröffentlicht in Brands (2015)

Morphing anthropomorphism : an update

von Belk, Russell W.
Veröffentlicht in Journal of global scholars of marketing science (2018)