Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey

von Kranzbühler, Anne-Madeleine
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

The digital marketing capabilities gap

von Herhausen, Dennis
Veröffentlicht in Industrial marketing management (2020)

Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters

von Kranzbühler, Anne-Madeleine
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)