Multinationality of the firm : conceptualization and measurement

von Kirca, Ahmet H.
Veröffentlicht in Thought leadership in advancing international business research (2008)

Internationalization of firms from emerging markets : summary of findings based on three meta-analyses

von Kirca, Ahmet H.
Veröffentlicht in Emerging markets and the future of the BRIC nations (2015)

The effects of market orientation on subsidiary performance : empirical evidence from MNCs in Turkey

von Kirca, Ahmet H.
Veröffentlicht in Journal of world business (2011)

The use of meta-analysis in international business research : its current status and suggestions for better practice

von Kirca, Ahmet H.
Veröffentlicht in International business review (2010)

Firm innovativeness and its performance outcomes : a meta-analytic review and theoretical integration

von Rubera, Gaia
Veröffentlicht in Journal of marketing (2012)

You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value

von Rubera, Gaia
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Intra-organizational factors and market orientation : effects of national culture

von Kirca, Ahmet H.
Veröffentlicht in International marketing review (2009)

Implementation of market orientation in the subsidiaries of global companies : the role of institutional factors

von Kirca, Ahmet H.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

An empirical analysis and extension of internalization theory in emerging markets : the role of firm-specific assets and asset dispersion in the multinationality-performance rela...

von Kirca, Ahmet H.
Veröffentlicht in Journal of world business (2016)

Looking back to move forward : reviews and analyses of literature in industrial marketing

von Akdeniz, M. Billur
Veröffentlicht in Industrial marketing management (2023)

When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry

von Talay, M. Berk
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

The effects of national culture on market orientation : conceptual framework and research propositions

von Kirca, Ahmet H.
Veröffentlicht in International business review (2009)

Forms of market orientation and firm performance : a complementary approach

von Kirca, Ahmet H.
Veröffentlicht in Academy of Marketing Science AMS review (2011)

The effects of retail banner standardization on the performance of global retailers

von Nath, Pravin
Veröffentlicht in Journal of retailing (2019)

The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry

von Kirca, Ahmet H.
Veröffentlicht in International journal of research in marketing (2020)

The role of context in the multinationality-performance relationship : a meta-analytic review

Veröffentlicht in Global strategy journal (2012)

Firm-specific assets, multinationality, and financial performance : a meta-analytic review and theoretical integration

Veröffentlicht in Academy of Management Academy of Management journal (2011)

A multilevel examination of the drivers of firm multinationality : a meta-analysis

Veröffentlicht in Journal of management (2012)