"One size doesn't fit all" : tourism and hospitality employees' response to internal brand management

von King, Ceridwyn
Veröffentlicht in International journal of contemporary hospitality management (2010)

Brand management - standing out from the crowd : a review and research agenda for hospitality management

von King, Ceridwyn
Veröffentlicht in International journal of contemporary hospitality management (2017)

A research agenda for brand management in a new era of consumerism

Veröffentlicht 2023

Employee based brand equity : a third perspective

von King, Ceridwyn
Veröffentlicht in Services marketing quarterly (2009)

Examining the antecedents of positive employee brand-related attitudes and behaviours

von King, Ceridwyn
Veröffentlicht in European journal of marketing (2012)

Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support

von Xiong, Lina
Veröffentlicht in International journal of hospitality management (2018)

Internal branding: exploring the employee's perspective

von King, Ceridwyn
Veröffentlicht in The journal of brand management (2008)

Building and measuring employee-based brand equity

von King, Ceridwyn
Veröffentlicht in European journal of marketing (2010)

Motivational drivers that fuel employees to champion the hospitality brand

von Xiong, Lina
Veröffentlicht in International journal of hospitality management (2015)

Enhancing internal communication to build social capital amongst hospitality employees : the role of social media

von King, Ceridwyn
Veröffentlicht in International journal of contemporary hospitality management (2016)

Developing brand champions : a franchaisee perspective

von King, Ceridwyn
Veröffentlicht in Journal of marketing management (2013)

The generation effect : the future of domestic tourism in Australia

von Gardiner, Sarah
Veröffentlicht in Journal of travel research (2014)

Enhancing hotel employees' brand understanding and brand-building behavior in China

von King, Ceridwyn
Veröffentlicht in Journal of hospitality & tourism research (2015)

The effects of generational work values on employee brand attitude and behavior : a multi-group analysis

von King, Ceridwyn
Veröffentlicht in International journal of hospitality management (2017)

Travel decision making : an empirical examination of generational values, attitudes, and intentions

von Gardiner, Sarah
Veröffentlicht in Journal of travel research (2013)

Where is the love? : investigating multiple membership and hotel customer loyalty

von Xiong, Lina
Veröffentlicht in International journal of contemporary hospitality management (2014)

Brand fidelity : a relationship maintenance perspective

von Grace, Debra
Veröffentlicht in The journal of brand management (2018)

"That's not my job" : exploring the employee perspective in the development of brand ambassadors

von Xiong, Lina
Veröffentlicht in International journal of hospitality management (2013)

"When experience matters" : building and measuring hotel brand equity : the customers' perspective

von So, Kevin Kam Fung
Veröffentlicht in International journal of contemporary hospitality management (2010)

Is the Australian domestic holiday a thing of the past? : understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays

von Gardiner, Sarah
Veröffentlicht in Journal of vacation marketing (2015)