The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along

von Chu, Shu-Chuan
Veröffentlicht in Handbook of research on effective advertising strategies in the social media age (2015)

What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention

von Kim, Yeuseung
Veröffentlicht in Journal of advertising research (2014)

The effects of norm beliefs and age on responses to comedic violence advertising

von Yoon, Hye Jin
Veröffentlicht in Journal of current issues and research in advertising (2016)

The moderating role of gender identity in responses to comedic violence advertising

von Yoon, Hye Jin
Veröffentlicht in Journal of advertising (2014)

Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts

von Jeong, Yongick
Veröffentlicht in International journal of advertising (2011)

Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification

von Lee, Sun Young
Veröffentlicht in Journal of business research (2021)