How does culture improve consumer engagement in CSR initiatives? : the mediating role of motivational attributions

von Hur, Won-Moo
Veröffentlicht in Corporate social responsibility and environmental management (-2017)

Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

von Kim, Yeonshin
Veröffentlicht in Journal of retailing and consumer services (2023)

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

von Yoon, Sukki
Veröffentlicht in International journal of advertising (2016)

Assessing the effects of perceived value and satisfaction on customer loyalty : a "green" perspective

von Hur, Won-moo
Veröffentlicht in Corporate social responsibility and environmental management (2013)

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

von Yoon, Sukki
Veröffentlicht in Social and environmental issues in advertising (2017)

Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising

von Baek, Tae Hyun
Veröffentlicht in Marketing letters (2019)

Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value

Veröffentlicht in Journal of business research (2014)

Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

von Han, Nah Ray
Veröffentlicht in Journal of retailing and consumer services (2019)

Assertive environmental advertising and reactance : differences between South Koreans and Americans

von Kim, Yeonshin
Veröffentlicht in Journal of advertising (-2017)