Value innovation in export marketing strategy : the case of a Canadian firm in Japan

von Kim, Renee B.
Veröffentlicht in Journal of food products marketing (2010)

Wal-Mart Korea : challenges of entering a foreign market

von Kim, Renee B.
Veröffentlicht in Journal of Asia Pacific business (2008)

Transformation of an emerging economy to a knowledge-based economy : Korean case

von Kim, Renee B.
Veröffentlicht in Global business review (2008)

Japanese consumers' valuation of genetically modified functional foods

von Kim, Renee B.
Veröffentlicht in Institute of Chartered Financial Analysts of India The Icfai University journal of applied economics (2009)

Importance of offline service quality in building loyalty of OC service brand

von Park, Joonyong
Veröffentlicht in Journal of retailing and consumer services (2022)

Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty

von Kim, Renee B.
Veröffentlicht in Asian Academy of Management (Pinang) Asian Academy of Management journal (2014)

A new approach to segmenting multichannel shoppers in Korea and the U.S.

von Park, Joonyong
Veröffentlicht in Journal of retailing and consumer services (2018)

Assessment of the economic benefits from U.S. Meat Export Federation (USMEF)’s marketing investment in South Korea

von Kim, Renee B.
Veröffentlicht in Journal of food products marketing (2017)

South Korean hotel meat buyers' perceptions of Australian, Canadian and US beef

Veröffentlicht in Canadian journal of agricultural economics (1998)