Using market diffusion models for developing and assessing marketing strategies

von Kim, Namwoon
Veröffentlicht 1993

Impact of industry incumbency and product newness on pioneer leadtime

von Kim, Namwoon
Veröffentlicht in Journal of management (2012)

Using exploratory and exploitative market learning for new product development

von Kim, Namwoon
Veröffentlicht in The journal of product innovation management (2010)

National brands versus private-labels : an empirical study of competition, advertising, and collusion

von Parker, Philip M.
Veröffentlicht 1995

Utilization of new technologies: organizational adaptation to business environments

von Kim, Namwoon
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? : the cases of innovation providers and adopters

von Kim, Namwoon
Veröffentlicht in The journal of business & industrial marketing (2014)

Strategic marketing capability : mobilizing technological resources for new product advantage

von Kim, Namwoon
Veröffentlicht in Journal of business research (2016)

The contingency value of the partner firm's customer assets in a business-to-business relationship

von Oh, Yoojin
Veröffentlicht in Industrial marketing management (2018)

The impact of market size on new market entry : a contingency approach

von Min, Sungwook
Veröffentlicht in European journal of marketing (2017)

CSR and CEO pay : does CEO reputation matter?

von Ho, Hillbun
Veröffentlicht in Journal of business research (2022)

Examining the role of attribution and intercultural competence in intercultural service encounters

von Tam, Jackie
Veröffentlicht in The journal of services marketing (2014)

Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry

von Kim, Namwoon
Veröffentlicht in Technological forecasting & social change (1995)

Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms

von Kim, Namwoon
Veröffentlicht in The journal of product innovation management (2013)

Intercultural service encounters (ICSE): an extended framework and empirical validation

von Sharma, Piyush
Veröffentlicht in The journal of services marketing (2012)

Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations

von Tam, Jackie L. M.
Veröffentlicht in The journal of services marketing (2016)

Market orientation and organizational performance : is innovation a missing link?

von Han, Jin K.
Veröffentlicht in Marketing strategy ; Vol. 1: Marketing strategy's conceptual foundations (2009)

Service role and outcome as moderators in intercultural service encounters

von Sharma, Piyush
Veröffentlicht in Journal of service management (2015)

Demystifying intercultural service encounters : toward a comprehensive conceptual framework

von Sharma, Piyush
Veröffentlicht in Journal of service research (2009)

Architectural innovation and the emergence of a dominant design : the effects of strategic sourcing on performance

von Park, Woo-Yong
Veröffentlicht in Research policy (2018)

Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets

von Min, Sungwook
Veröffentlicht in Journal of marketing research (2016)