Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus

von Kim, Kyeongheui
Veröffentlicht in International journal of research in marketing (2019)

Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set

von Kim, Kyeongheui
Veröffentlicht in Journal of consumer research (2008)

Effects of temporal and social distance on consumer evaluations

von Kim, Kyeongheui
Veröffentlicht in Journal of consumer research (2008)

Consumer-brand relationship quality : when and how it helps brand extensions

von Kim, Kyeongheui
Veröffentlicht in Journal of business research (2014)

Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality

von Park, Jon-won
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions

Veröffentlicht in Journal of marketing research (2011)

Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)