The influence of graphical versus numerical information representation modes on the compromise effect

von Kim, Jungkeun
Veröffentlicht in Marketing letters (2017)

Impact of the perceived threat of COVID-19 on variety-seeking

von Kim, Jungkeun
Veröffentlicht in Australasian marketing journal (2020)

The impact of different price promotions on customer retention

von Kim, Jungkeun
Veröffentlicht in Journal of retailing and consumer services (2019)

The ownership distance effect : the impact of traces left by previous owners on the evaluation of used goods

von Kim, Jungkeun
Veröffentlicht in Marketing letters (2017)

The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words

von Kim, Jungkeun
Veröffentlicht in Australasian marketing journal (2016)

The influence of hedonic versus utilitarian consumption situations on the compromise effect

von Kim, Sungeun Ange
Veröffentlicht in Marketing letters (2016)

Impact of preciseness of price presentation on the magnitude of compromise and decoy effects

von Cui, Yuanyuan
Veröffentlicht in Journal of business research (2021)

Consumer-brand relationship quality : when and how it helps brand extensions

von Kim, Kyeongheui
Veröffentlicht in Journal of business research (2014)

Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality

von Park, Jon-won
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications

von Kim, Jungkeun
Veröffentlicht in European journal of marketing (2016)

Effects of physical cleansing on subsequent unhealthy eating

von Kim, Jungkeun
Veröffentlicht in Marketing letters (2018)

Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification

von Kim, Jungkeun
Veröffentlicht in Marketing letters (2012)

A multi-attribute examination of consumer conformity in group-level ordering

von Lee, Jacob C.
Veröffentlicht in Australasian marketing journal (2018)

The color of choice : the influence of presenting product information in color on the compromise effect

von Kim, Jungkeun
Veröffentlicht in Journal of retailing (2018)

Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

von Kim, Jungkeun
Veröffentlicht in Journal of business research (2014)

Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19

von Jang, Seongsoo
Veröffentlicht in Journal of destination marketing & management (2021)

Different or similar choices : the effect of decision framing on variety seeking in travel bundle packages

von Kim, Jungkeun
Veröffentlicht in Journal of travel research (2018)

Impacts of temporal and gender difference on hotel selection process

von Kim, Jungkeun
Veröffentlicht in Journal of hospitality marketing & management (-2018)

Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries

von Kim, Changsu
Veröffentlicht in Journal of business research (2018)

Effects of concealing vs. displaying prices on consumer perceptions of hospitality products

von Kim, Jungkeun
Veröffentlicht in International journal of hospitality management (2021)