Does managerial personality influence pricing practices under uncertainty?

von Kienzler, Mario
Veröffentlicht in The journal of product & brand management (2017)

Value-based pricing and cognitive biases : an overview for business markets

von Kienzler, Mario
Veröffentlicht in Industrial marketing management (2018)

Pricing strategy : a review of 22 years of marketing research

von Kienzler, Mario
Veröffentlicht in Journal of business research (2017)

Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice

von Kienzler, Mario
Veröffentlicht in Journal of business research (2021)

Individual differences in susceptibility to financial bullshit

von Kienzler, Mario
Veröffentlicht in Journal of behavioral and experimental finance (2022)

New product pricing in business markets : the role of psychological traits

von Hinterhuber, Andreas
Veröffentlicht in Journal of business research (2021)

Intuitive pricing by independent store managers : challenging beliefs and practices

von Benoit, Sabine
Veröffentlicht in Journal of business research (2020)

BETTER SAFE THAN SORRY: DRIVERS OF THE FLAT-RATE BIAS IN A BUSINESS J MARKET SERVICE CONTEXT

von Kienzler, Mario
Veröffentlicht in Spring Servitization Conference (8. : 2019 : Linköping) Delivering services growth in the digital era (2019)

Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda

von Keränen, Joona
Veröffentlicht in Industrial marketing management (2023)

Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

von Keränen, Joona
Veröffentlicht in Industrial marketing management (2023)