Social media as a new emerging tool of marketing

von Khasawneh, Rawan Tayseer
Veröffentlicht in Strategic uses of social media for improved customer retention (2017)

Opinion mining : a tool for understanding customers - challenges and approaches

von Khasawneh, Rawan Tayseer
Veröffentlicht in Strategic uses of social media for improved customer retention (2017)

Social customer relationship management (SCRM) : a strategy for customer engagement

von Al-Azzam, Ameen K.
Veröffentlicht in Strategic uses of social media for improved customer retention (2017)

Strategic uses of social media for improved customer retention

Veröffentlicht 2017