Revisiting brand experience : a research review, conceptual framework and an agenda for future research

von Kharat, Mukesh Govind
Veröffentlicht in The marketing review (2017)

Brand experience : development of the conceptual framework and critical research propositions

von Kharat, Mukesh Govind
Veröffentlicht in International journal of management concepts and philosophy (2018)

Structural equation modelling of determinants of buyer-supplier relationship improvement strategies : case of Indian manufacturing firms

von Joshi, Sarang Prakashrao
Veröffentlicht in Asia-Pacific journal of management research and innovation (2016)