An empirical test of the causative Markov model of consumer behavior

von Kesavan, Ram
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1982)

Empirical tests of two stochastic models of consumer brand choice

von Kesavan, Ram
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1980)

Buyer-seller information asymmetry : challenges to distributive and corrective justice

von Mascarenhas, Oswald A.
Veröffentlicht in Journal of macromarketing (2008)

Marketing services globally : a fourfold typology

Veröffentlicht in Services marketing quarterly (2014)

On reducing information asymmetry in US health care

von Mascarenhas, Oswald A. J.
Veröffentlicht in Health marketing quarterly (2013)