Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

von Rigopoulou, Irini D.
Veröffentlicht in Journal of marketing management (2008)

Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing

von Tsiotsou, Rodoula H.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2010)