Some observations on marketing research in top management decision making

von Keane, John G.
Veröffentlicht in Journal of marketing (1969)

The strategic planning external facilitator : rationales and roles

von Keane, John G.
Veröffentlicht in Advances in strategic management (1985)

Focusing on the corporate future : not a trivial pursuit

von Keane, John G.
Veröffentlicht in Business horizons (1987)

Some observations on marketing research in top management decision making

von Keane, John G.
Veröffentlicht in Marketing research ; Vol. 1: The nature and scope of marketing research (2009)