Global issues in pharmaceutical marketing

von Katsanis, Lea Prevel
Veröffentlicht 2016

A consumer adoption model for personalized medicine : an exploratory study

von Hitz, Anja
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2014)

The dimensions of prescription drug brand personality as identified by consumers

von Leonard, Erica
Veröffentlicht in The journal of consumer marketing (2013)

Punctuated equilibrium and the evolution of the product manager

von Katsanis, Lea Prevel
Veröffentlicht in Brand management ; Vol. 4 (2010)