Producing and consuming gendered representations : an interpretation of the Sydney Gay and Lesbian Mardi Gras

von Kates, Steven M.
Veröffentlicht in Event tourism ; Vol. 2: Effects, role and significance (2010)

Researching brands ethnographically: an interpretive community approach

von Kates, Steven M.
Veröffentlicht in Handbook of qualitative research methods in marketing (2006)

Out of the closet and out on the street! : gay men and their brand relationships

von Kates, Steven M.
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

Twenty million new customers! : Understanding gay men's consumer behavior

von Kates, Steven M.
Veröffentlicht 1998

The extended case method in consumer research

von Kates, Steven M.
Veröffentlicht in Handbook of qualitative research methods in marketing (2006)

Exploring consumer conflict management in service encounters

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

When customer get clever : managerial approaches to dealing with creative consumers

Veröffentlicht in Business horizons (2007)