Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter

von Karpinska-Krakowiak, Malgorzata
Veröffentlicht in Journal of advertising research (2020)

Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions

von Karpinska-Krakowiak, Malgorzata
Veröffentlicht in Journal of retailing and consumer services (2021)

The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media

von Karpinska-Krakowiak, Malgorzata
Veröffentlicht in Journal of interactive marketing (2021)

The effects of religiosity and gender on attitudes and trust toward autonomous vehicles

von Modliński, Artur
Veröffentlicht in The journal of high technology management research (2022)

The dis-matching effect : how argumentation type and message design influence persuasion for emerging technology products

von Karpinska-Krakowiak, Malgorzata
Veröffentlicht in Journal of business research (2023)