Logistics innovation : a service-dominant logic-based conceptual framework

von Saatçıoğlu, Ömür Yaşar
Veröffentlicht in Handbook of research on effective marketing in contemporary globalism (2014)

Discovering the nexus between market orientation and open innovation : a grounded theory approach

von Denktas-Sakar, Gul
Veröffentlicht in Transcultural marketing for incremental and radical innovation (2014)