Contemporary thoughts on corporate branding and corporate identity management

Veröffentlicht 2008

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

von Isiksal, Didem Gamze
Veröffentlicht in The journal of brand management (2020)

Corporate communications, identity and image : a research agenda

von Karaosmanoglu, Elif
Veröffentlicht in The journal of brand management (2006)

CSR motivation and customer extra-role behavior : moderation of ethical corporate identity

von Karaosmanoglu, Elif
Veröffentlicht in Journal of business research (2016)

Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity

von Melewar, T. C.
Veröffentlicht in Contemporary thoughts on corporate branding and corporate identity management (2008)

The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification

von Karaosmanoǧlu, Elif
Veröffentlicht in European journal of marketing (2011)

Building agility in service SMEs for post-pandemic era

von Demir, Özge
Veröffentlicht in The future of service post-COVID-19 pandemic ; Volume 2: Transformation of services marketing (2021)

Efficiency analysis of emergency departments in metropolitan areas

von Akkan, Can
Veröffentlicht in Socio-economic planning sciences (2020)