Health commodified, health communified : navigating digital consumptionscapes of well-being

von Cavusoglu, Lena
Veröffentlicht in European journal of marketing (2017)

Anti-consumption of public services : vacci(not)ion for Swine Flu

von Kaplan, Melike Demirbag
Veröffentlicht in Management research review (2011)

Educational blogging : integrating technology into marketing experience

von Kaplan, Melike Demirbag
Veröffentlicht in Journal of marketing education (2010)

Branding places : applying brand personality concept to cities

Veröffentlicht in European journal of marketing (2010)

A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses

von Türkel, Selin
Veröffentlicht in Corporate social responsibility and environmental management (-2016)

Evaluation of satisfaction with over-the-counter weight loss supplements

Veröffentlicht in Journal of medical marketing (2013)