Investigating the antecedents of green brand equity : a sustainable development perspective

von Kang, Seongho
Veröffentlicht in Corporate social responsibility and environmental management (2012)

Moderating roles of national culture for alliance relationship advantages and performance in Asia

von Kang, Seongho
Veröffentlicht in Journal of business-to-business marketing (-2018)

Contribution of sales control in salespeople's creative selling : work engagement as a mediator

von Park, Hyewon
Veröffentlicht in Journal of retailing and consumer services (2023)

The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India

von Hur, Won-moo
Veröffentlicht in Cross cultural management (2015)

The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry

von Kang, Seongho
Veröffentlicht in Managing service quality (2014)

The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame

Veröffentlicht in Journal of marketing channels (2009)