Marketing manipulation : a consumer's survival manual

von Kamins, Michael A.
Veröffentlicht 2019

Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach

von Kamins, Michael A.
Veröffentlicht in Journal of economic psychology (1987)

Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change

von Kamins, Michael A.
Veröffentlicht in Journal of marketing research (1987)

An examination into the effectiveness of two-sided comparative price appeals

von Kamins, Michael A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1988)

Marketing communications

von Stewart, David W.
Veröffentlicht in Handbook of marketing (2006)

Secondary research : information sources and methods

von Stewart, David W.
Veröffentlicht 1993

An application of terror management theory in the design of social and health-related anti-smoking appeals

von Martin, Ingrid M.
Veröffentlicht in Journal of consumer behaviour (2010)

The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and a...

von Marks, Lawrence J.
Veröffentlicht in Journal of marketing research (1988)

Influence of the "benefit of the doubt" in online auctions

von Steinhart, Yael
Veröffentlicht in Marketing letters (2019)

Reputation gaps and the performance of service organizations

von Davies, Gary
Veröffentlicht in Strategic management journal (2010)

How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy

von Kamins, Michael A.
Veröffentlicht in Journal of marketing management (2007)

The process by which product availability triggers purchase

von Steinhart, Yael
Veröffentlicht in Marketing letters (2013)

Secondary research : information sources and methods

von Stewart, David W. C.
Veröffentlicht 1993

Promotional bundles and consumers' price judgments : when the best things in life are not free

von Kamins, Michael A.
Veröffentlicht in Journal of consumer research (2009)

Thinking or feeling the risk in online auctions : the effects of priming auction outcomes and the dual system on risk perception and amount bid

Veröffentlicht in Journal of interactive marketing (2013)

Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity

Veröffentlicht in Journal of consumer psychology (2014)

The effect of social cues on sniping behavior in internet auctions : field evidence and a lab experiment

Veröffentlicht in Journal of interactive marketing (2011)

Enhancing knowledge development in marketing

Veröffentlicht 2010

On the road to addiction : the facilitative and preventive roles of marketing cues

Veröffentlicht in Journal of business research (2013)