Offshore outsourcing of customer relationship management : conceptual model and propositions

von Kalaignanam, Kartik
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?

von Kalaignanam, Kartik
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117

von Kalaignanam, Kartik
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry

von Kalaignanam, Kartik
Veröffentlicht in Journal of marketing (2013)

How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows

von Kalaignanam, Kartik
Veröffentlicht in Journal of retailing (2018)

Asymmetric new product development alliances: win-win or win-lose partnerships?

von Kalaignanam, Kartik
Veröffentlicht in Management science (2007)

Product and environmental social performance : varying effect on firm performance

von Jayachandran, Satish
Veröffentlicht in Strategic management journal (2013)

The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry

von Kalaignanam, Kartik
Veröffentlicht in Journal of marketing (2017)

Does it pay to recall your product early? : an empirical investigation in the automobile industry

von Eilert, Meike
Veröffentlicht in Journal of marketing (2017)

The effect of CRM outsourcing on shareholder value : a contingency perspective

Veröffentlicht in Management science (2013)