Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes

von Kachersky, Luke
Veröffentlicht in Journal of retailing (2011)

How personal pronouns influence brand name preference

von Kachersky, Luke
Veröffentlicht in The journal of brand management (2013)

The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising

von Kabadayi, Sertan
Veröffentlicht in International journal of internet marketing and advertising (2012)

Effects of pronoun brand name perspective and positioning on brand attitude

von Kachersky, Luke
Veröffentlicht in The journal of product & brand management (2015)

Service fundraising and the role of perceived donation efficacy in individual charitable giving

von Carroll, Ryall
Veröffentlicht in Journal of business research (2019)

Bridging marketing's intentions and consumer perceptions

von Kachersky, Luke
Veröffentlicht in The journal of consumer marketing (2013)

When consumers cope with price-persuasion knowledge : the role of topic knowledge

von Kachersky, Luke
Veröffentlicht in Journal of marketing management (2011)